About Carbon

Here to show up.

Carbon is a cutting-edge advertising and marketing agency built by people who have been around long enough to know what works, and restless enough to keep asking what could work better.

Carbon team candid photo

The Carbon Story

We broke the agency mold because the mold was getting weird.

Carbon started with a simple belief: brands need senior thinking close to the actual work. Not a parade of handoffs. Not a strategy deck that evaporates the second media, creative, or tech gets involved. Real people, real collaboration, real momentum.

So we built an independent team where brand, media, and technology cross-pollinate from the start. The result is a faster, sharper, more human way to help brands take up space.

Positioning

For those looking to break the cycle of sameness and make brand gains.

For brands that want to show up All living brands need Carbon Strategy that never sleeps Better lives outside the zone of comfort
Been there, but never done like this.

Experienced people who diagnose quickly, think strategically, and move with clarity.

People + product over ego.

Invested in each other, our clients, and the work. Weirdly refreshing, we know.

All-hands, all-in.

Full-service capabilities without the bureaucracy, mystery, or 47-person kickoff call.

Culture

Great people make better work. Revolutionary concept.

The casual photos matter because they are not decoration. They are the point. Carbon works because people bring experience, humor, curiosity, urgency, and care into the same room.

Carbon team talking on a couch Stylized person portrait People reviewing a work board

Carbon Is

Forward moving. Responsive. Bold. Integrated. Likeable.

Catalytic We create the reaction that gets brands moving.
Inquisitive We ask better questions before we make louder answers.
Experienced Senior talent, practical instincts, no agency theater.
Human Smart work from people you can actually talk to.

Meet the Team

The senior bench does not sit on the bench.

Carbon is built around people who stay close to the work: partners, strategists, media leads, analysts, and creative thinkers who would rather solve the problem than perform agency theater.

Steve McCall Integrated

Steve McCall

Partner, Integrated Marketing

Nikki Raffenetti Culture

Nikki Raffenetti

Partner, Culture Whisperer

Jason Rivera Analytics

Jason Rivera

Partner, Data & Analytics

The team you meet is the team you work with. Wild idea. We recommend it.
Julia Rombult Social

Julia Rombult

Serge Radakovic Search

Serge Radakovic

Never be the same.

Come for the strategy. Stay because the people are good.

See what we make