Experienced people who diagnose quickly, think strategically, and move with clarity.
About Carbon
Here to show up.
Carbon is a cutting-edge advertising and marketing agency built by people who have been around long enough to know what works, and restless enough to keep asking what could work better.
The Carbon Story
We broke the agency mold because the mold was getting weird.
Carbon started with a simple belief: brands need senior thinking close to the actual work. Not a parade of handoffs. Not a strategy deck that evaporates the second media, creative, or tech gets involved. Real people, real collaboration, real momentum.
So we built an independent team where brand, media, and technology cross-pollinate from the start. The result is a faster, sharper, more human way to help brands take up space.
Positioning
For those looking to break the cycle of sameness and make brand gains.
Invested in each other, our clients, and the work. Weirdly refreshing, we know.
Full-service capabilities without the bureaucracy, mystery, or 47-person kickoff call.
Culture
Great people make better work. Revolutionary concept.
The casual photos matter because they are not decoration. They are the point. Carbon works because people bring experience, humor, curiosity, urgency, and care into the same room.
Carbon Is
Forward moving. Responsive. Bold. Integrated. Likeable.
Meet the Team
The senior bench does not sit on the bench.
Carbon is built around people who stay close to the work: partners, strategists, media leads, analysts, and creative thinkers who would rather solve the problem than perform agency theater.
Integrated
Steve McCall
Partner, Integrated Marketing
Culture
Nikki Raffenetti
Partner, Culture Whisperer
Analytics
Jason Rivera
Partner, Data & Analytics
Social
Julia Rombult
Search
Serge Radakovic
Never be the same.